The
origins

Green Narrative was founded by Stefanie Shirley, a hospitality marketing strategist and creative director with experience across luxury resorts, restaurants, entertainment venues, and lifestyle-driven brands, including W Hotels, The Ritz-Carlton, Fairmont Scottsdale Princess, and a leading downtown Tucson restaurant group.

With a background in hotels and restaurants, Stefanie brings a hospitality-first perspective to every project, helping strengthen brand identity through story-led branding, content creation, social media strategy, and creative direction.

A Hospitality
Driven
Approach to
Storytelling

What makes Green Narrative different is a hospitality-first approach. With firsthand experience across hotels, restaurants, luxury resorts, and lifestyle-driven brands, we understand how service, atmosphere, storytelling, and guest experience shape the way people connect with a brand.

Our work blends creative strategy with industry perspective to help brands feel more intentional, memorable, and aligned with the experience they want to create.